The AAW Communications Excellence Award
Communication is essential to the growth and engagement of local woodturning chapters. This award honors chapters that demonstrate effective, creative, and innovative communications through email newsletters, websites, social media, direct mail campaigns or video content. The objective is to recognize chapters that have excelled in disseminating information, educating, and entertaining their members and non-members, and promoting the art and craft of woodturning through compelling and creative communication methods.
Application Deadline: April 19, 2024
Eligibility Requirements:
- The Chapter must be registered as an “AAW Chapter”.
- The award submission must be submitted by a chapter member.
- The award submission must include communications that occurred between January 1, 2023 and March 1, 2024.
Submission Guidelines:
- A member of your chapter must complete the online award application by the deadline. Incomplete applications will not be judged.
- Your submission should clearly reflect how your chapter has excelled in disseminating information, educating, and entertaining their members and non-members, and promoting the art and craft of woodturning through compelling and creative communication methods.
- Types of communications to include in your submission: email newsletters, websites, social media, direct mail campaigns or video content. Quality over quantity is key. Provide samples of your best communications. Not all communication types are required to be eligible to win. A chapter with one amazing sample could win.
- Include samples of your communications. This can include links to online examples, or you can upload documents or image files. If your sample requires a username and/or password to access, please remember to include it with your entry.
- Read the Judging Guidelines below to get a better idea of what the judges will be looking for in your submission.
Judging Guidelines:
A panel of judges including AAW staff and member volunteers will review the submissions and vote on a winner. Your chapter communications submission will be judged on the following criteria:
- Creativity – are your chapter’s communications original and engaging enough to catch the attention of your intended audience?
- Design – are your communications designed with a contemporary and engaging look and feel?
- Quality – how clearly and effectively (without errors) did your chapter’s communications convey your message to your intended audience?
- Content – is the content in your chapter’s communications engaging, well written, and suitable for your audience?
- User Friendliness – are your chapter’s communications designed and implemented to provide a seamless and enjoyable experience for the users?
- Effectiveness – did the communication achieve its purpose?
- Safety – when applicable, did your chapter emphasize safe woodturning practices in your communications?